T・E・I・B・A・N Japanclassic
"yahae: The Behavior of Socks"
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Period: January 30th (Thursday) to February 2nd (Sunday) 10:00~19:00 (Last day until 16:00)
Venue: Shinjuku Park Tower 1F, 3-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Organized by: Nara Prefecture
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What is T.E.I.B.A.N?
This is an exhibition platform that was created as part of the "Nara Brand Development Support Project," a public-private collaboration between Nara Prefecture and businesses within the prefecture.
The purpose of this project is not just product development, but for creators to directly listen to customer feedback, share evaluations and issues, and connect directly with customers.
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This time, yahae is taking up the theme of "The Behavior of Socks." We would like to experimentally consider the behavior of socks in relation to human clothing.
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[Points to note]
・We will not have a wide product lineup like we do at regular exhibitions.
- We welcome a wide range of visitors, from general customers to shop owners.
・Yahae staff member (Yasutaka Nomura) will be staying for two days from Thursday, January 30th to Friday, January 31st. He will be absent for the remaining two days due to an unavoidable commitment. I will leave my business card here for you to see. I will ask other businesses to explain the situation to me.

http://nara-teiban.com/

この冬に開催されるPop Up Storeのお知らせです。
同じ奈良県で店主さまが丁寧に作り上げられた素敵なお店で開催させていただくことになりました。
普段は一気に見ていただくことが出来ないようなたくさんの靴下をご用意してお待ちしております。
この機会にぜひ、お立ち寄り下さい！

【詳細】

2024/12/06(Fri.)-2025/1/26(Sun.) 11:00-17:00

yahae POP UP STORE at はなれのベーグル


2024/12/08(Sun.)-2024/12/23(Mon.) 11:00-18:00

yahae POP UP STORE at BO/OK

The brand line "yahae sui" will debut from 2024AW.
While maintaining the high quality that only a factory brand can offer, we plan to offer comfortable socks that you will want to wear every day.
We will deliver items that are as vivid and dynamic as the jade color used in the brand logo on the sleeve.

Brand Concept
"Sui" means dynamic and light. The theme of this line is color, and it is both fashionable and functional as underwear. The combination of chemical dyes and natural colors sometimes shows a more colorful look than our paint palette.

yahae sui
https://yahae1921.com/collections/sui

POPEYE 特集「ぼくと服と東京の暮らし。」 NO.925 にyahaeの"Garabou" Organic Cotton Slipper Socksが掲載されました。

コンビニや全国の書店でご覧いただけますので、ぜひご一読ください。
yahaeの靴下を取り上げていただいたことはとても嬉しいのですが、それ以上に靴下そのものがあの巻頭の特集の中で大々的に登場したこと、それが個人的に衝撃でした。
靴下って、雑誌に載ってもせいぜいタバコ箱くらいの大きさで、大半のスタイリングでは見えるか見えないか。
小さな文字のクレジットで確認するものだと思っていました。もしかしたら、靴下記事史上最大サイズではないでしょうか？
靴下は伝統的に脇役としてのイメージでありました。
今でこそ靴下を主体としたスタイリングの流行や、2010年代に生まれた多くの専業ブランドの登場により、靴下の地位や存在感は向上していますが、それまでは特段に言及するまでもないただの肌着、あるいは差し色といったものでした。

そんな靴下を、今の靴下（ソックス？）に変えてきたのは、業界関係者や雑誌、多くの靴下ラバー達かと思うのですが、この記事はさらに靴下がワンアップするためのきっかけになるものだと思っています。

最後になりましたが、POPEYEの編集の皆様や担当されたスタイリスト長谷川昭雄さんに心より感謝を申し上げます。

NARA TEIBAN 6th Anniversary
"What is...?" Exhibition What is jazz, socks, and medicinal herbs?

NARA TEIBAN was born from a public-private collaboration project, and thanks to everyone, we are celebrating our 6th anniversary.
It was born out of the activities of small and medium-sized manufacturers, whose focus was on subcontracting and OEM (Original Equipment Manufacturer), to design "standards."
What we have been particular about is the design of the process before the shape is born.
We have developed our sales floor with the theme of "The store should be fun" while repeatedly asking ourselves, "How should our work be useful in the future?"
Going back to the basics of ``What is...?'', we have decided to join forces with the public and private sectors to create a limited-time ``shop'' at Space of Ginza on the 1st floor of Matsuya Ginza. .
We look forward to your visit.

-Event period-
April 3rd (Wednesday) - 9th (Tuesday)
11:00am - 8:00pm until 7:30pm on Sundays or the last day of consecutive holidays

-place-
Matsuya Ginza 1st floor Space of Ginza

-Exhibiting companies-
Tsubooka Forestry Co., Ltd. / Seizan HIJIRIYAMA / Orisu, Leading Nook Yoshinori Tsujimura / TSUJIMURA / Kuzugashi Yakuo Pharmaceutical Co., Ltd. / Yaquo Warms Labo / Others Yamato Tea Team-T / Sencha, Hojicha Shinobu Kaikon Seisakusho / 4-Nov / Kakimoto Co., Ltd./Kakimoto Iron Works/Iron miscellaneous goods and others Yoshida Yoshindo Co., Ltd./Mint Therapeutics/Spray and others Okai Azabu Shoten Co., Ltd./Mafu a Mano/Azabu, Azabu and others Shintaro Nakata/naice/Social Co., Ltd./BIBLIOTECA/ Men's and women's clothing Atsushi Hatanaka/Tea pots, objects Imanishi Socks Co., Ltd./Cache-cache cou cou!/Design socks dyeing and weaving workshop Utsusemi/eshinu/Stoles and others Yamaya Co., Ltd./yahae/Socks

Hello. Dear buyers, We are pleased to inform you that we will be participating in an exhibition.

The year 2023 is our first year to participate in an international exhibition "Shoppe Object". We are very grateful for the many new encounters we had. In 2024, we will participate for the first time in "Jumble", an exhibition held in Tokyo and Paris. Buyers and press are cordially invited to visit us at the venue nearest you. For reservations and appointments, please contact Anna / a-nomura@yamaya-e.com. We look forward to seeing you there!

Paris

MAN SHOW basement <showroom Jumble>

January 19 to 21

https://jumble-tokyo.com/showroom-jumble-paris/

NewYork

WELCOME EDITION

January 23rd to 25th

https://www.instagram.com/welcomeedition/

Shoppe Object

February 4th to 6th

https://shoppeobject.com/new-york-city-show

Tokyo

Jumbe Tokyo & Wellness Market Autumn Winter 2024

https://jumble-tokyo.com/

March 6th to 8th

Hello everyone!

We are pleased to announce that yahae will be holding a Pop Up Store this winter. In addition to our regular Kiyosumi store, we will also have Pop Up Stores in Ginza and Nara. We will be participating in some of the Pop Up events from Nara, so we are looking forward to seeing you there. We would be happy to talk with you about socks, the town of socks, Hiroyo-cho, the factory, and so on. We look forward to seeing you there.

TOKYO

  2023/11/08(Wed.)-14(Tue.) 11:00-20:00

Color of Nature Socks Exhibition" NARA TEIBAN MATSUYA GINZA 7F

*Will be present on the 8th, 10th, and 11th.
 

NARA 

2023/11/04(Sat.)-06(Mon.) 11:00-17:00

「Made in Nara Organic Marche」 @INTERSPACE LAB.

8-2, Tsurufukuin-cho, Nara-shi, Nara

*Will be present on the 4th and 6th.
 

NARA

2023/11/04(Sat.)-2024/01/22(Mon.)

Winter Socks Gift Selection" at Nara Tsutaya 1F

NAGANO

2023/12/01(Feb.) - 

Gift for Sense"Masked book&craft Hello everyone!

Exhibit at SHOPPE OBJECT 2023/8/13-8/15 @NY

We will exhibit at SHOPPE OBJECT, an exhibition in New York.
It is a wonderful exhibition with highly sensitive items that enrich your life.
YAHAE will be unveiling new products for the fall and winter season.
Argyle-patterned socks and scarves with three-dimensional knitting patterns are unique products that have not been included in our previous lineup.
Dates: 8/13-8/15
Place: PIER 36 , NYC
If you are interested in coming, we would be very happy if you DM us for an appointment in advance. Please come and see us in NYC.

We would like to inform you about the Workshop.

In our sock factory, we inevitably generate scraps (things that would normally be thrown away) in the process of sock production. Why don't you make a "sock tapestry" out of them?
You can experience "weaving" by freely combining many scrap materials of different colors and thicknesses, just as if you were drawing a picture.

Through this workshop, we would be happy if you could learn the joy of weaving and knitting, the connection of yarns, and the concept of SDGs together with us.

Workshop
Tapestry made from sock scraps

Date & Time
Saturday, September 2, 2023
1st session 10:00-11:00
2nd session 11:30-12:30

Location
yahae kiyosumi
3-3-30 Kiyosumi, Koto-ku, Tokyo 135-0024
1F, 3-3-30 Kiyosumi, Koto-ku, Tokyo
tel:03-5875-9510

Fee
1,500 yen
Includes materials and a 500 yen coupon for use at yahae kiyosumi.

Recommended age
13 years old and up

Application Method
Applications are accepted from staff at the store, via Instagram DM, or Contact Form.

Application Deadline
Wednesday, August 30, 2023

If you have any other questions, please feel free to contact us.