News

雑誌掲載のお知らせ POPEYE 5月号

POPEYE 特集「ぼくと服と東京の暮らし。」 NO.925 にyahaeの"Garabou" Organic Cotton Slipper Socksが掲載されました。


コンビニや全国の書店でご覧いただけますので、ぜひご一読ください。
yahaeの靴下を取り上げていただいたことはとても嬉しいのですが、それ以上に靴下そのものがあの巻頭の特集の中で大々的に登場したこと、それが個人的に衝撃でした。
靴下って、雑誌に載ってもせいぜいタバコ箱くらいの大きさで、大半のスタイリングでは見えるか見えないか。
小さな文字のクレジットで確認するものだと思っていました。もしかしたら、靴下記事史上最大サイズではないでしょうか?
靴下は伝統的に脇役としてのイメージでありました。
今でこそ靴下を主体としたスタイリングの流行や、2010年代に生まれた多くの専業ブランドの登場により、靴下の地位や存在感は向上していますが、それまでは特段に言及するまでもないただの肌着、あるいは差し色といったものでした。

そんな靴下を、今の靴下(ソックス?)に変えてきたのは、業界関係者や雑誌、多くの靴下ラバー達かと思うのですが、この記事はさらに靴下がワンアップするためのきっかけになるものだと思っています。

最後になりましたが、POPEYEの編集の皆様や担当されたスタイリスト長谷川昭雄さんに心より感謝を申し上げます。

NARA TEIBAN 6th Anniversary

NARA TEIBAN 6th Anniversary
"What is...?" Exhibition What is jazz, socks, and medicinal herbs?

NARA TEIBAN was born from a public-private collaboration project, and thanks to everyone, we are celebrating our 6th anniversary.
It was born out of the activities of small and medium-sized manufacturers, whose focus was on subcontracting and OEM (Original Equipment Manufacturer), to design "standards."
What we have been particular about is the design of the process before the shape is born.
We have developed our sales floor with the theme of "The store should be fun" while repeatedly asking ourselves, "How should our work be useful in the future?"
Going back to the basics of ``What is...?'', we have decided to join forces with the public and private sectors to create a limited-time ``shop'' at Space of Ginza on the 1st floor of Matsuya Ginza. .
We look forward to your visit.

-Event period-
April 3rd (Wednesday) - 9th (Tuesday)
11:00am - 8:00pm until 7:30pm on Sundays or the last day of consecutive holidays

-place-
Matsuya Ginza 1st floor Space of Ginza

-Exhibiting companies-
Tsubooka Forestry Co., Ltd. / Seizan HIJIRIYAMA / Orisu, Leading Nook Yoshinori Tsujimura / TSUJIMURA / Kuzugashi Yakuo Pharmaceutical Co., Ltd. / Yaquo Warms Labo / Others Yamato Tea Team-T / Sencha, Hojicha Shinobu Kaikon Seisakusho / 4-Nov / Kakimoto Co., Ltd./Kakimoto Iron Works/Iron miscellaneous goods and others Yoshida Yoshindo Co., Ltd./Mint Therapeutics/Spray and others Okai Azabu Shoten Co., Ltd./Mafu a Mano/Azabu, Azabu and others Shintaro Nakata/naice/Social Co., Ltd./BIBLIOTECA/ Men's and women's clothing Atsushi Hatanaka/Tea pots, objects Imanishi Socks Co., Ltd./Cache-cache cou cou!/Design socks dyeing and weaving workshop Utsusemi/eshinu/Stoles and others Yamaya Co., Ltd./yahae/Socks

Information at Trade Exhibitions

Hello. Dear buyers, We are pleased to inform you that we will be participating in an exhibition.

The year 2023 is our first year to participate in an international exhibition "Shoppe Object". We are very grateful for the many new encounters we had. In 2024, we will participate for the first time in "Jumble", an exhibition held in Tokyo and Paris. Buyers and press are cordially invited to visit us at the venue nearest you. For reservations and appointments, please contact Anna / a-nomura@yamaya-e.com. We look forward to seeing you there!

Paris

MAN SHOW basement <showroom Jumble>

January 19 to 21

https://jumble-tokyo.com/showroom-jumble-paris/

 

NewYork

WELCOME EDITION

January 23rd to 25th

https://www.instagram.com/welcomeedition/

 

Shoppe Object

February 4th to 6th

https://shoppeobject.com/new-york-city-show

 

Tokyo

Jumbe Tokyo & Wellness Market Autumn Winter 2024

https://jumble-tokyo.com/

March 6th to 8th

Pop Up Store in Japan

Hello everyone!

We are pleased to announce that yahae will be holding a Pop Up Store this winter. In addition to our regular Kiyosumi store, we will also have Pop Up Stores in Ginza and Nara. We will be participating in some of the Pop Up events from Nara, so we are looking forward to seeing you there. We would be happy to talk with you about socks, the town of socks, Hiroyo-cho, the factory, and so on. We look forward to seeing you there.

 

TOKYO

  2023/11/08(Wed.)-14(Tue.) 11:00-20:00

Color of Nature Socks Exhibition" NARA TEIBAN MATSUYA GINZA 7F

*Will be present on the 8th, 10th, and 11th.
 

NARA 

2023/11/04(Sat.)-06(Mon.) 11:00-17:00

Made in Nara Organic Marche」 @INTERSPACE LAB.

8-2, Tsurufukuin-cho, Nara-shi, Nara

*Will be present on the 4th and 6th.
 

NARA

2023/11/04(Sat.)-2024/01/22(Mon.)

Winter Socks Gift Selection" at Nara Tsutaya 1F

 

NAGANO

2023/12/01(Feb.) - 

Gift for Sense"Masked book&craft Hello everyone!

 

Exhibition Information 2023/8/13-8/15 @NY

Exhibit at SHOPPE OBJECT 2023/8/13-8/15 @NY

We will exhibit at SHOPPE OBJECT, an exhibition in New York.
It is a wonderful exhibition with highly sensitive items that enrich your life.
YAHAE will be unveiling new products for the fall and winter season.
Argyle-patterned socks and scarves with three-dimensional knitting patterns are unique products that have not been included in our previous lineup.
Dates: 8/13-8/15
Place: PIER 36 , NYC
If you are interested in coming, we would be very happy if you DM us for an appointment in advance. Please come and see us in NYC.


Work Shop Tapestry made from sock scraps

We would like to inform you about the Workshop.

In our sock factory, we inevitably generate scraps (things that would normally be thrown away) in the process of sock production. Why don't you make a "sock tapestry" out of them?
You can experience "weaving" by freely combining many scrap materials of different colors and thicknesses, just as if you were drawing a picture.


Through this workshop, we would be happy if you could learn the joy of weaving and knitting, the connection of yarns, and the concept of SDGs together with us.

Workshop
Tapestry made from sock scraps

Date & Time
Saturday, September 2, 2023
1st session 10:00-11:00
2nd session 11:30-12:30

Location
yahae kiyosumi
3-3-30 Kiyosumi, Koto-ku, Tokyo 135-0024
1F, 3-3-30 Kiyosumi, Koto-ku, Tokyo

tel:03-5875-9510

Fee
1,500 yen
Includes materials and a 500 yen coupon for use at yahae kiyosumi.

Recommended age
13 years old and up

Application Method
Applications are accepted from staff at the store, via Instagram DM, or Contact Form.

Application Deadline
Wednesday, August 30, 2023

If you have any other questions, please feel free to contact us.